GTM engineering - RevOps - outbound automation - reach out
GTM Engineer and Revenue Operations professional with 3+ years of experience in outbound automation, CRM administration, GTM strategy, revenue operations, and GTM infrastructure.
SATORIXR - SEP 2023 TO NOV 2025
Built sales operations, CRM infrastructure, outbound marketing, market expansion motions, and pipeline during the company's early scaling phase. Also automated meeting-setting workflows for expos and events.
WONDERLA - DEC 2025 TO APR 2026
Defined TAM, SAM, ICPs, territory plans, multichannel GTM motions, and automated prospecting infrastructure across five ICP segments.
MELON STUDIO - APR 2026 TO PRESENT
Built and manage outbound campaigns that help the company acquire new business, while also running client outbound programs across email and LinkedIn sequences.
Automated outbound campaigns, AI-personalized outreach, multichannel sequencing, LinkedIn campaigns, data extraction, and intent-based prospecting.
CRM infrastructure, inbound lead enrichment and routing, lifecycle automation, reply classification, workflow logic, and reporting automation.
ICP development, TAM and SAM analysis, buyer persona mapping, account segmentation, territory planning, market research, and demand generation.
AI-based lead scoring, inbox classification, enrichment workflows, automation orchestration, API connections, and reliable handoffs between tools.
Selected GTM engineering projects, outbound systems, CRM infrastructure, and revenue operations work pulled from my resume.
Built an internal tool where field sales reps submit next-day visit location and target industry. The workflow identifies nearby accounts, enriches company and contact data, checks CRM records, assigns qualified leads, and supports automated meeting-request emails.
Built an automated workflow to extract exhibitor data from event websites, score companies against the ICP, identify relevant buyer personas, and launch multistep LinkedIn outreach campaigns before and after events.
Built automated outbound workflows including an AI-based ICP scoring system to prioritize high-fit accounts from bulk lead lists.
5 new clients acquired
Built and manage automated outbound campaigns targeting local businesses with online and social presence but limited content activity. Also manage two additional client outbound programs engaging approximately 100 prospects per day.
95% of quarterly target
Served as a founding GTM team member for the Chennai corporate sales market. Built prospecting infrastructure across five ICP segments and a 10,000+ account target database, generating an average of eight meetings per week.
250+ meetings / 300+ demos
Designed and managed Zoho CRM infrastructure, built outbound workflows, supported market expansion, managed full-cycle B2B sales, and closed multiple enterprise opportunities including two high-value deals totaling INR 30L in Q4 2024.
A connected GTM toolkit for prospecting, enrichment, outreach, CRM operations, and automation through APIs and webhooks.
For GTM engineering, RevOps, outbound automation, CRM infrastructure, or sales systems conversations, reach out.
LinkedInlinkedin.com/in/parthasarathy-gnanasekaranEmailsarathy122001@gmail.comPhone+91 63854 42006
